• Jazmin Jernigan

Creating Value for Your Personal Brand



Today’s businesses are now under a lot of pressure to give beneficial incentives to their customers. This is a vital marketing tactic that will ensure an increase the impression of your brand. Adding value to your brand shows an empathetic appeal to the customer’s quantitative and qualitative needs. Listed below are a few strategies that will most certainly make your value more visible for the consumer.


Create Reward System- There needs to be a system put in to place that makes the value of your company apparent. This will help to generate patronage from potential customers and maintain loyalty with the current customer base.

Remain Aware of Competitors- Always remain aware of what competitors are offering as incentives for customers. You must be able to explain how your value proposition supersedes that of your competition.

Increase Brand Perception- The “brand” that creates value for the business isn’t just solely the logo, website, or an advertisement campaign. The value of the brand is determined upon the collective perceptions of the consumer. It helps to clarify the message to the customer.


Making A Brand An Asset- Strong brands are valuable assets. They create wealth for their communities and countries. They achieve this usually, in return, they deliver value to customers and stakeholders in the brand.

Maintain Brand Visibility-Make sure the consumer is aware of your value constantly. Emphasize your value strategically. Updates, upgrades to current products, and free services allow the consumer to see the growth and improvement of your company.

These are just a few helpful hints that will help you to attract, maintain, and retain customers for your company. The value helps shape the perception of the brand and if there is little value, the brand will have even smaller support.

- Michael E. Austin is a copy writer, content contributor and social media specialist working with Aesthetic Innovations, LLC

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